- The integration of x+1 is a game changer for this DSP.
- Bearish Seeking Alpha article fails to grasp this fact.
- Short-term outperformance will cause stock to be re-rated.
I have been bearish on Rocket Fuel (NASDAQ:FUEL) since the $50s. Followers of mine have likely seen several negative comments posted by me about this stock in many articles that were touting it during the past year as it hit a high of over $60. Author after author here on Seeking Alpha called the stock “cheap” all the way down. Meanwhile I continued to dispel that notion even as it sat in the mid-teens. But now following an additional recent 40% haircut I am a buyer. I wont call it “cheap”, because it isn’t. If the business deteriorates then the stock has plenty of downside left. However, I think that the business is significantly stronger than the public is giving it credit for and finally I have an opportunity to buy shares at a compelling valuation given the growth story and tremendous competitive position as an insanely results-driven DSP.
Read my full report HERE only at Seeking Alpha.